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Ecommerce On Agrimates

1. Product or service.
2. Place from which to sell.
3. Marketing
4. Accept orders.
5. Accept payment.
6. Fill orders.
7. Promotion of Products.
8. Customer service.
9. A place to sell the product.
10. A way to get people to come to your website.
11. A way to accept orders – normally an online form of some sort.
12. Ecommerce platform for ordering products .
13. A way to accept money – normally a merchant account handling credit card payments.
14. A fulfillment facility to ship products to customers (often outsourced).
15. A way to handle warranty claims if necessary.
16. A way to provide customer service.

Marketing On Agrimates

1.E-commerce redefines the rules of doing business, its future is spectacular, those who embrace it early will be the winners but the hesitant will be obliterated. This is what New Economy pundits kept telling us while share prices of dot.coms soared. When stock prices dropped sharply in April, 2000, some of the fun was over but that did not spell the end of e-commerce.

2.The advent of e-commerce in agriculture raises many questions: What e-commerce business models arebest suited for which agricultural markets? What is the impact of e-commerce on farms, agribusiness firms, markets, and rural communities? Are there only winners or are there losers too? If so, who are they? What will government do to, with or against e-commerce in agriculture? And, what should leaders in agriculture do to ready themselves and the industry for e-commerce?

Since e-commerce is still evolving, it is too early for definitive answers. An inspection of current practices, however, suggests that distinct patterns are emerging in agricultural e-commerce and what we see already may help foretell future developments and impacts of this new way of doing business. This Issues Brief provides some background, some current facts and some interpretation of the role of e-commerce in agriculture

The Concept

Whether agricultural or not, we define e-commerce simply as business transactions conducted over the Internet. This definition allows for many different ways of conducting business. Transactions may involve material goods, immaterial services, or rights and obligations. Payment may be online or off the Internet. Access to Internet communication channels used in e-commerce is often open to everyone but is sometimes restricted, and the messages exchanged may be rigidly standardized, as in Electronic Data Interchange (EDI).

E-commerce transactions are often classified according to the partners involved – consumers, business, and government. With three types of partners, six combinations are possible but only two are presently important:

– B-to-B is short for “business to business” and applies to transactions between firms

– B-to-C, or “business to consumer” describes firms that sell goods or services to a final consumer, usually a member of the general public.

E-Commerce and Farm Direct Marketing

Other Approaches for E-Commerce On Agrimates

Augmenting existing customer relationships and making it easier for these local customers to patronize your business.


– Direct sales to restaurants.

– Direct sales to other farm markets.

– Direct sales to schools, hospitals, & other institution.


– Farmers’ market preorders.

– Delivery services.

Identify Agrimates Marketing Objectives

Before getting started, it is important for marketers to identify Agrimates objectives and determine what can be gained by direct marketing farm products on the Agrimates.

– Save time

– Save labor

– Save money

– Save materials

– Advertise

– Sell product